MASKS

MASKS

Face Masks

Purify, hydrate, and reset your skin with face masks formulated to clear congestion, replenish moisture, and revive a dull complexion. Our science-backed, medical-grade formulas include microbiome-friendly MUD clay and Hydracell+ hydrating masks. 

Enjoy free shipping on orders of $75+ and explore our full range below.

What Are Face Masks?

Face masks are concentrated treatments applied to clean skin for 10 to 20 minutes before they are removed or absorbed. Unlike cleansers that are rinsed off quickly or serums that sink in fast, masks stay on long enough to deliver a more intensive dose of active ingredients. They give the skin extra attention beyond the everyday routine.

What Do Face Masks Do?

Depending on the formula, a mask can do one of three things.

  • Clarify – Clay and charcoal masks absorb excess oil and remove surface buildup, making pores appear less noticeable.
  • Hydrate – Gel and sheet masks deliver humectants and skin-conditioning ingredients that leave the skin feeling softer, smoother, and more comfortable.
  • Soothe – Ingredients such as aloe vera and chamomile help calm skin and reduce irritation after a stressful week or professional treatment.

Used consistently, face masks help the skin look clearer, smoother, and more balanced.

Types of Face Masks

Masks vary by texture, purpose, and how you use them. Many people use two or three types in their skincare routine to cover different needs.

Face Masks by Format 

A mask’s format determines how it feels, how it is applied, and what result it delivers.

  • Clay and mud masks are applied in a thin layer, left to dry, then rinsed off. They are the classic choice for oily and congested skin.
  • Sheet masks are single-use, pre-soaked fabric that infuses the skin with hydrating serum. 
  • Gel masks are cooling, water-rich treatments, often used to soothe and moisturize.
  • Cream and sleeping masks are richer formulas designed to sit on skin and provide moisture overnight.

Face Masks by Skin Type

Matching a mask to your skin type helps you get the benefits without drying or irritating the skin.

  • For oily and blemish-prone skin, use clay masks that absorb excess oil without stripping the skin.
  • Dry and dehydrated skin benefits from gel, cream, or sheet masks rich in humectants and emollients.
  • Sensitive skin prefers gentle, fragrance-free formulas with calming ingredients. 
  • Combination skin can use clay on the T-zone and a hydrating mask on drier areas.

Face Masks by Concern 

If you're looking for a facial mask to treat a specific skin concern, follow these tips.

  • Congestion and enlarged pores – Clay and charcoal masks.
  • Dullness – Detoxifying or antioxidant-rich masks that help the skin look brighter and fresher.
  • Dryness and tightness – Hydrating gel or sheet masks.
  • Post-treatment or stressed skin – Soothing, hydrating masks with ingredients like aloe vera.

Face Masks by Key Ingredient

The ingredients in a mask tell you a lot about what it will do. These are the key ingredients you'll find in our masks.

  • Bentonite and kaolin clay help absorb excess oil and clear dead cell buildup.
  • Activated charcoal helps trap impurities.
  • Lactobacillus ferment (probiotic) supports the skin's natural microbiome balance.
  • Willow herb and botanicals such as calendula and chamomile calm stressed, oily skin.
  • Sodium hyaluronate and glycerin effectively moisturize the skin.
  • Aloe vera soothes and hydrates.
  • Squalane and ceramide-3 support the skin's moisture barrier.
  • Peptides and antioxidants, including fruit extracts and vitamins, add extra conditioning to our gel and sheet masks.

How to Choose the Right Face Mask for Your Skin

Look for formulas that match your concern and skin type and check the application time. Read the ingredient list as well. 

If you notice shine, congestion, or visible pores, choose a clay mask. If your skin feels tight or looks dull from dehydration, use a gel or sheet mask. Skin can be both oily and dehydrated, so many people keep one of each and rotate them.

How Often Should You Use a Face Mask?

Most people use one to three masks per week, depending on the type. 

Clay masks work best once or twice a week because overuse can dry out the skin. Hydrating gel and sheet masks are gentler and can be used more often, depending on your skin’s needs. 

Start slowly, watch how your skin responds, and adjust as needed. Always follow the directions on the product label.


Face Masks FAQ

Here are answers to some of the questions we hear most often about facial masks.
A clay mask absorbs oil and buildup as it dries, and then you rinse it off. It is best for purifying and clearing congestion. A sheet mask is a fabric mask soaked in a hydrating formula that you wear for about 15 to 20 minutes, then remove it and massage any leftover product into the skin. It is best for hydration and comfort. 
Usually not. Some gentle hydrating masks can be used more often, but most people get the best results from one to three times a week. Use clay masks once or twice a week. Overusing masks can dry or irritate the skin.
Apply a mask after cleansing. Remove sheet masks and rinse off gel and clay masks. Follow with toner, serum, and moisturizer to replenish and lock in hydration. 
Some sleeping masks are rich enough to stand in for a night cream, especially on dry skin, but they're designed as an extra treatment rather than a replacement for a daily routine. If your skin is very dry, you can layer a sleeping mask over your moisturizer.